60 Years and Stronger than Ever!
Remember your favorite Colorforms® play set from childhood? Believe it or not, 2011 marks the 60th anniversary of Colorforms - making it a classic in its own time!
But, don't let the term "classic" fool you; even at 60, we're full of surprises. This year's product line reflects a transition to new products and formats that embrace the core values of creativity, imagination and storytelling Colorforms has stood for since The Original Colorforms Set first launched the company 1951... while taking our line in several exciting new directions that ensure its success at retail.
Thanks for your support of Colorforms over the years, and remember, "No Other Brand Says 'Imagination' Like Colorforms!™
Founded in 1951, Colorforms is one of the oldest and best-known brands in the toy industry. It was the very first plastic-based creative toy, and one of the first toys ever advertised on television.
The defining feature of most Colorforms play sets is their signature plastic 'Stick-Ons™' that can be placed and repositioned on top of graphic backgrounds to create endless scenes at a child's whim. Over time, the Colorforms line has included imaginative play sets, games and puzzles, interactive books and other creative activities for young children.
Since its inception, more than 1 billion Colorforms play sets have been sold - a number that keeps growing every year. With more than 75 toy products in current distribution, Colorforms continues to build on time-honored creative play patterns that generations of children have experienced and remember fondly.
1951 - Harry and Patricia Kislevitz experiment with new flexible vinyl material in semi-gloss painted bathroom. The Colorforms concept is born!
1957 - Popeye becomes Colorforms' first licensed character applied to its products.
1959 - Paul Rand creates the Colorforms logo, still one of the most recognizable product symbols in the toy industry today
1962 - Miss Weather, a Colorforms character featuring a wardrobe that changed with the weather, makes her debut.
1997 - Toy Biz acquires Colorforms
1998 - University Games acquires Colorforms from Toy Biz
2000 - Colorforms listed among the Top 10 Toys of the Century by the Toy Industry of America (TIA)
2011 - Colorforms named on of the Top 100 Toys of All Time by TIME Magazine.
Harry and Patricia Kislevitz discovered the elegant and simple concepts behind Colorforms' success - adhesion and repositionability - when a friend who manufactured pocketbooks gave these two art students a roll of flexible paper-thin vinyl. The Kislevitzes discovered that the vinyl stuck to the semi-gloss paint in their bathroom, and began cutting shapes out of the material and placing them on the wall. Having fun with the process, they left extra material and a pair of scissors out for guests to add to their creation. Based on the concept's success, the Kislevitzes decided to market their idea as a consumer product. Originally targeting other artists and adults, the product quickly became popular with children and the Colorforms brand took hold.
Now inspiring its third generation of children, the Colorforms product range continues to build on time-honored creative play patterns. Playing with Colorforms promotes creative expression, concentration skills, comprehension of spatial relationships and manual dexterity. Marking its 60th anniversary, University Games, Colorforms' parent company, is introducing a number of new product concepts that bring Colorforms activity toys to new dimensions while remaining true to the key values of this time-honored brand.