Why Colorforms^®?

Q: What is Colorforms?

A: Colorforms is:

• Color and Shape. A rectangle and two circles become a car, a square, and a triangle become a house. Put them together and a story is born.
• Visual, Creative and Expressive. With endless opportunities for expression, everyday life doesn't have to be ordinary - for anyone.
• Original and Interactive. Creating a whole new world is easy - limited only by imagination.
• Reusable, Repositionable and Forgiving. It is the ultimate in personalization. Change your mind and change the scene, over and over.
• Trusted and Nostalgic. It is a classic childhood experience that parents and grandparents remember with great affection - they want to share that experience with their children and grandchildren and capture it for themselves.
• Contemporary. It appeals to children just as much today as it did to previous generations, and lives comfortably wherever imagination and visual play have a home.
• Approachable, Clean and Easy. No learning curves, no complicated instructions, no fuss, no muss - just pick it up and start playing.
• Universal. It's good wholesome fun for everyone.

Q: Why are Colorforms activity toys the best toys for young children?

A: The play value and developmental benefits keep children engaged, and provide them with:

• A trigger for their imaginations to run wild
• Encouragement to tell their stories - out loud or to themselves - while building verbal and sequencing skills (important precursors to reading and writing)
• An opportunity to engage with some of their favorite characters from TV, books and movies
• Independence in making decisions in a world in which they have very few areas that they control
• Creative freedom, knowing they can change their mind at a whim without 'making a mistake'
• Mastery and pride when they have finished composing a scene
• A way to strengthen their sense of visual perception and spatial relations
• Important fine motor skills development
• Fun, fun and more fun!